Holleyman led software association for 23 years Holleyman Robert Holleyman, former CEO of BSA | The Software Alliance, has been named CEO of C&M International, the global policy and regulatory affairs affiliate of Washington, D.C.-based law firm Crowell & Moring, where he will also be a partner. He led BSA from 1990 to 2013, helping transform the relatively young group into an international presence. He left to launch cloud consultancy firm Cloud4Growth and was later appointed deputy U.S. trade representative by former President Barack Obama. Read More